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A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus". [1] They primarily exist to provide information to leisure travelers.
Meetings, incentives, conferences and exhibitions tourism (MICE tourism) is a type of tourism in which large groups, usually planned well in advance, are brought together. Recently there has been an industry trend toward using the term "meetings industry" to avoid confusion from the acronym. [ 1 ]
The largest MICE event in 2022 attracted 10,000 people from 50 countries, demonstrating the sector's broad international appeal. [ 9 ] Thailand is a popular destination for Indian weddings that use MICE facilities as reception venues, [ 10 ] some wedding groups surpassing 1500 guests.
MICE Industry (Market) Expected to Reach $ $2,309.4 billion, Globally, by 2032 at 11.6% CAGR—Allied Market Research Wilmington, Delaware , Sept. 30, 2024 (GLOBE NEWSWIRE) -- Allied Market Research published a report, titled “ MICE Industry by Event type ( meeting , incentive, convention, and exhibition ) : Global Opportunity Analysis and ...
On 11 January 2005, Minister for Trade and Industry unveiled the Singapore Tourism Board’s (STB) targets to doubling visitor arrivals to 17 million by 2015. In March 2010, the STB projected a 20–30% increase in visitor arrivals for the year due to the opening of Marina Bay Sands and Resorts World Sentosa . [ 11 ]
Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders. [59] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined, builds a clearer and vaster impact than if used ...
Real stakeholders, labelled stakeholders: genuine stakeholders with a legitimate stake, the loyal partners who strive for mutual benefits. Stake owners own and deserve a stake in the firm. Stakeholder reciprocity could be an innovative criterion in the corporate governance debate as to who should be accorded representation on the board.
Africa Travel Association (ATA) is a non-profit international travel industry trade association established in 1975. [1] ATA defines its mission as to "promote travel, tourism and transport to and within Africa, and to strengthen intra-Africa partnerships." ATA serves both the public and private sectors of the international travel and tourism ...