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As a result of this success, Suave's personal care lines was extended into deodorants, skin creams and other products. the company followed up by introducing the equally successful line of Finesse and (the professional-caliber) Salon Selectives brands. By 1989, Suave, Finesse and Salon Selectives were among the top ten national shampoo brands. [5]
Salon Selectives is a line of hair care products, ranging from shampoos and hair conditioners to hair mousses, sprays, gels, and oils.Introduced by Helene Curtis in 1987, Salon Selectives is considered the first salon-inspired mass market hair care brand.
Alberto-Culver was purchased by consumer goods company Unilever on September 27, 2010 for US$3.7 billion. [10] The terms of the acquisition required Unilever to divest selected hair care brands and its entire food business in the USA to other companies to satisfy antitrust concerns (in the late 1990s, Unilever had purchased Alberto-Culver's historic Chicago rival, Helene Curtis).
In the opening segment that featured Stopette, Jules Montenier, Inc. also advertised "Poof! Deodorant Body Powder" and "Finesse, the Flowing Cream Shampoo" in the same segment. In mid-1953, Montenier himself was pictured in the opening segment after the products were mentioned.
Suave is a brand name based in Chicago, Illinois, used by the Unilever company [1] in the United States, Argentina, Brazil, Mexico and Canada.Targeting discount stores, the brand represents more than 100 products including shampoo, lotions, soaps and deodorant.
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).