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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
Levis-Lauzon, a former city in Quebec; Lévis—Lotbinière, a federal electoral district in Quebec; Lévis-Saint-Nom, a commune in the Yvelines département; Lurcy-Lévis, a commune in Auvergne; Levi's, a brand of denim clothing; Levi's Stadium, a stadium in Santa Clara, California, U.S. Leavis, a surname; Levi (disambiguation)
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In the UK in the 1970s, tight jeans gave briefs a continued edge over boxer shorts among young men, but a decade later boxers were given a boost by Nick Kamen's performance in Levi's "Laundrette" TV commercial for its 501 jeans, during which he stripped down to a pair of white boxers in a public laundromat. [5]
The clothing associated with heavy metal has its roots in the biker, [1] rocker, and leather subcultures.Heavy metal fashion includes elements such as leather jackets; combat boots, studded belts, hi-top basketball shoes (more common with old school thrash metalheads); blue or black jeans, camouflage pants and shorts, and denim jackets or kutte vests, often adorned with badges, pins and patches.
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