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  2. Cover letter - Wikipedia

    en.wikipedia.org/wiki/Cover_letter

    Cover letters are typically categorized according to two purposes: applying for a specific, advertised opening ('letter of application') expressing interest in an organization when the job seeker is uncertain whether there are current openings ('letter of inquiry'). [3] According to studies, a good cover letter should: be specific and up-to-date,

  3. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    Sales Letter intended to get the customer to commit to purchasing the product or service, typically without any further intervention. Sales letter are a special form of advertising, aiming to sell company’s goods and services. Sales letter must be arouse interest, sound convincing, create a desire and encourage the reader to take action.

  4. Letter of intent - Wikipedia

    en.wikipedia.org/wiki/Letter_of_intent

    A letter of intent (LOI or LoI, or Letter of Intent) is a document outlining the understanding between two or more parties which they intend to formalize in a legally binding agreement. The concept is similar to a heads of agreement , term sheet or memorandum of understanding .

  5. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Having the reader's interest it must create "Desire to Buy," 4th. Having created the desire to buy it should help "Decision". [27] The first published instance of the general concept, however, was in an article by Frank Hutchinson Dukesmith (1866–1935) in 1904. Dukesmith's four steps were attention, interest, desire, and conviction. [28]

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  7. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising , personal selling , direct marketing and publicity / public relations . Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

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