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People posting on X (formerly Twitter) often made extensive use of shortened URLs to keep their tweets within the service-imposed 140-character limit. Twitter used TinyURL until 2009, before switching to Bit.ly. [5] Currently, X uses its own t.co domain for this purpose, automatically shortening links longer than 31 characters using its t.co ...
Bitly is a URL shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, [4] for use in social networking, SMS, and email.
In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times. [1] Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address. This is because the URL shortener can redirect to just about any web domain, even malicious ones.
Only links shorter than 2,000 characters can be shortened. In order to avoid abuse of the tool, there is a rate limit: Logged-in users can create up to 50 links every 2 minutes. IPs are limited to 10 creations per 2 minutes.
Google URL Shortener, also known as goo.gl, is a URL shortening service owned by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner . [ 2 ] The company launched a separate website, goo.gl, in September 2010.
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