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Facebook commerce, f-commerce, and f-comm refer to the buying and selling of goods or services through Facebook, either through Facebook directly or through the Facebook Open Graph. [22] Until March 2010, 1.5 million businesses had pages on Facebook [23] which were built by Facebook Markup Language (FBML).
Social selling invented by Jamie Shanks, CEO at Get Levrg, is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline.
In 2007, Facebook launched Facebook Pages for brands and celebrities to interact with their fanbases. [ 48 ] [ 49 ] 100,000 Pages [ further explanation needed ] launched in November. [ 50 ] In June 2009, Facebook introduced a "Usernames" feature, allowing users to choose a unique nickname used in the URL for their personal profile, for easier ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]
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