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Provides a set of editorial guidelines for anyone writing developer documentation for Google-related projects. The IBM Style Guide: Conventions for Writers and Editors, 2011, [18] and Developing Quality Technical Information: A Handbook for Writers and Editors, 2014, [19] from IBM Press. Mailchimp content style guide, published online by ...
For academic and technical documents, a guide may also enforce the best practice in ethics (such as authorship, research ethics, and disclosure) and compliance (technical and regulatory). For translations, a style guide may even be used to enforce consistent grammar, tones, and localization decisions such as units of measure .
Guidelines are sets of best practices supported by consensus. Editors should attempt to follow guidelines, though they are best treated with common sense, and occasional exceptions may apply. Guideline pages can be found in Wikipedia:List of policies and guidelines and Category:Wikipedia guidelines.
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Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand—which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to ...
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Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers & Marketing managers may try to control the brand image. [2] Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates.