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In June 1983, Alaska Airlines introduced their frequent-flyer program, Gold Coast Travel. In 1987, Alaska Airlines acquired Jet America Airlines, which offered a frequent-flyer program that awarded credit by flight segments (number of flights taken), compared to Gold Coast Travel, where members earned credit based on the mileage of flights taken. [1]
Alaska continued to take delivery of new MD-83s during the 1990s, both to meet the demands of a growing route system and to replace its aging and fuel inefficient 727 fleets. Their last 727 was retired in March 1994. [32] The airline's MD-80 fleet peaked at 44 aircraft in 1996. [33] Alaska Airlines pioneered some new technologies through the 1990s.
Alaska Air Group was formed in 1985 as a holding company for Alaska Airlines, and a year later it acquired Horizon Air and Jet America Airlines. Jet America Airlines was merged into Alaska Airlines in 1987. [4] In 2011, Alaska Air Group replaced the AMR Corporation in the Dow Jones Transportation Average following AMR's filing for bankruptcy. [5]
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The merger would provide Alaska, which is primarily a domestic carrier with narrowbody aircraft, with Hawaiian's widebody jets, pilots, and international networks. [15] [16] The deal, if approved by regulators, would retain both Alaska Airlines and Hawaiian Airlines as separate brands. The combined company would control approximately 40% of the ...
Alaska Coastal Airlines was formed in 1939 as a result of a merger between Alaska Air Transport and Marine Airways. Having absorbed Ellis Air Lines in 1962, Alaska Coastal Airlines was itself taken over by Alaska Airlines in 1968. Barnhill & McGee Airways was founded in Anchorage in 1931, one of the earliest air services in Anchorage.
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