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Overalls were invented in the mid to late 1890s by Grace Howard and Jacob W. Davis at Levi Strauss & Co., but they went through an evolution to reach their modern form. [3] Initially created to serve as protective clothing during physically demanding work, they have since also become a fashion garment. [4]
The term "B'gosh" began being used in 1911, after general manager William Pollock heard the tagline "Oshkosh B'Gosh" in a vaudeville routine in New York. [4] The company formally adopted the name OshKosh B'gosh in 1937. [4] Children's clothing made up less than 50 percent of the company's sales in 1980; by 1984 that number had grown to about 80 ...
Freda Cox wearing a liberty bodice in an early advertising photograph for Symington, published between 1908 and 1910. The liberty bodice (Australian and British English), like the emancipation bodice or North American emancipation waist, was an undergarment for women and girls invented towards the end of the 19th century, as an alternative to a corset.
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