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Lenovo was founded in Beijing on 1 November 1984 as Legend by a team of engineers led by Liu Chuanzhi and Danny Lui. Initially specializing in televisions, the company migrated towards manufacturing and marketing computers. In 1984, Lenovo was founded in Beijing by a team of 4 guards in a shack from the Institute of Computing Technology of the ...
Windows 11 is the latest major release of Microsoft 's Windows NT operating system, released on October 5, 2021. It succeeded Windows 10 (2015) and is available for free for any Windows 10 devices that meet the new Windows 11 system requirements. Windows 11 features major changes to the Windows shell influenced by the canceled Windows 10X ...
Lenovo Legion is a line of consumer-oriented laptops, desktop computers, smartphone, and tablet computers designed, developed and marketed by Lenovo, targeting gaming performance. The first Legion brand laptops, the Legion Y520 and the Legion Y720, were revealed at CES 2017 and succeeded the IdeaPad Y series . [ 1 ]
The annual worldwide market share of personal computer vendors includes desktop computers, laptop computers, and netbooks but excludes mobile devices, such as tablet computers that do not fall under the category of 2-in-1 PCs. The global market leader has been Lenovo in every year since 2013, followed by HP and Dell.
Lenovo Yoga. Lenovo Yoga (stylized as Lenovo YOGA or simply YOGΛ) is a line of consumer-oriented laptop computers, tablets, and all-in-one computers designed, developed and marketed by Lenovo, named for their ability to assume multiple form factors due to a hinged screen. The line currently competes against other 2-in-1 PCs such as the HP Spectre.
t. e. ThinkPad is a line of business-oriented laptop computers and tablets, the early models of which were designed, developed and marketed by International Business Machines (IBM) starting in 1992. IBM sold its PC business, including laptops to Lenovo in 2005, and since 2007, all new ThinkPad models have been branded Lenovo instead. [5]
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing."
Persona (user experience) A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a user type that might use a site, brand, or product in a similar way. [1] Personas represent the similarities of consumer groups or segments ...