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  2. Social norm - Wikipedia

    en.wikipedia.org/wiki/Social_norm

    Shaking hands after a sports match is an example of a social norm. There are varied definitions of social norms, but there is agreement among scholars that norms are: [9] social and shared among members of a group, related to behaviors and shape decision-making, proscriptive or prescriptive

  3. Role - Wikipedia

    en.wikipedia.org/wiki/Role

    A role (also rôle or social role) is a set of connected behaviors, rights, obligations, beliefs, and norms as conceptualized by people in a social situation. It is an expected or free or continuously changing behavior and may have a given individual social status or social position .

  4. Social norms approach - Wikipedia

    en.wikipedia.org/wiki/Social_norms_approach

    The social norms approach, or social norms marketing, [1] is an environmental strategy gaining ground in health campaigns. [2] While conducting research in the mid-1980s, two researchers, H.W. Perkins and A.D. Berkowitz, [3] reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol.

  5. Reciprocity (social psychology) - Wikipedia

    en.wikipedia.org/wiki/Reciprocity_(social...

    In social psychology, reciprocity is a social norm of responding to an action executed by another person with a similar or equivalent action. This typically results in rewarding positive actions and punishing negative ones. [1]

  6. Mores - Wikipedia

    en.wikipedia.org/wiki/Mores

    A 19th-century children's book informs its readers that the Dutch were a "very industrious race", and that Chinese children were "very obedient to their parents".. Mores (/ ˈ m ɔːr eɪ z /, sometimes / ˈ m ɔːr iː z /; [1] from Latin mōrēs [ˈmoːreːs], plural form of singular mōs, meaning "manner, custom, usage, or habit") are social norms that are widely observed within a ...

  7. Normative social influence - Wikipedia

    en.wikipedia.org/wiki/Normative_social_influence

    Social norms refers to the unwritten rules that govern social behavior. [6] These are customary standards for behavior that are widely shared by members of a culture. [6] In many cases, normative social influence serves to promote social cohesion. When a majority of group members conform to social norms, the group generally becomes more stable.

  8. Social fact - Wikipedia

    en.wikipedia.org/wiki/Social_fact

    In sociology, social facts are values, cultural norms, and social structures that transcend the individual and can exercise social control. The French sociologist Émile Durkheim defined the term, and argued that the discipline of sociology should be understood as the empirical study of social facts. For Durkheim, social facts "consist of ...

  9. Display rules - Wikipedia

    en.wikipedia.org/wiki/Display_rules

    Examples of countries that have a low-contact culture include the United States, Canada, and Japan. [9] Individualist and collectivistic cultures have different social norms for display rules. Personal feelings and expressionism tend to have greater importance in individualistic cultures than collectivistic ones.