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The third generation Proton Persona (BH) was launched on 23 August 2016 at Setia City Convention Centre in Shah Alam, Malaysia. [1] The new BH Persona is the latest Proton model to use an existing nameplate, and directly replaces the second generation Persona (CM) which was produced from mid-2007 to mid-2016.
The CM Persona replaced the Proton Wira saloon in Malaysia and the C90 Persona in its export markets. The third generation Proton Persona (BH) was unveiled in August 2016. It is based on an extended Proton Iriz platform, and is sold as a saloon complement to the Iriz hatchback. It directly replaced the nine-year-old CM Persona in its home market.
The following is a list of Proton vehicles, including past, present, and concept nameplates. Perusahaan Otomobil Nasional ( Proton ) was established in May 1983 [ 1 ] through a joint-venture between The Heavy Industries Corporation Of Malaysia ( HICOM ) and Mitsubishi Motors Corporation ( MMC ).
2007–2010 Proton Persona. The Proton Persona (CM) was unveiled on 15 August 2007 as the decisive successor to Proton's ageing Wira saloon range. [2] Proton Persona SE. Proton launched a special edition of the CM Persona on 26 August 2008. It was pitched as a premium version of the existing Proton Persona with exclusive kit and luxury equipment.
The Proton Iriz is a supermini (B-segment) produced by Malaysian automobile manufacturer Proton since 2014. It was unveiled on 25 September 2014 at Proton City by Malaysia’s fourth and seventh prime minister, Dr. Mahathir Mohamad.
The third generation Proton Persona. Proton introduced four new models in 2016. The new Perdana launched on 14 June, [57] followed by the new Persona on 23 August, [58] the new Saga on 28 September, [59] and the new Ertiga on 24 November. [60] The launch of four new Proton models within the span of six months was unprecedented in the company's ...
Proton's three new 2016 sedans, namely the Perdana, Persona and Saga were all designed concurrently, resulting in a strong family resemblance. [7] The new Saga features halogen reflector headlamps like its predecessors, but its rear lamps have reverted to more conventional bulb-based lighting as opposed to LEDs, to cut costs and pricing. [4]
The Wira was subsequently replaced by the all new Proton GEN•2 in the end of 2004. The Wira was launched into the Australian market in May 1995, and was renamed to Proton Persona in November 1996. [25] The Wira is the only Proton model to be offered with a diesel engine, namely Mitsubishi's 2.0 L Sirius 4D68 in-line four engine. Proton needed ...