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The Mutual Gains Approach (MGA) to negotiation is a process model, based on experimental findings and hundreds of real-world cases, [1] [2] [3] [4] [5] [6] that lays ...
A 2008 review of literature concluded that the book's ideas could be applied to cross-cultural negotiations "if interests are defined to include cultural interests". [15] For example, when negotiating with people in China, a negotiator should be aware of the Thirty-Six Stratagems which may be employed. [15]: 436–444
Good for you, great for me: finding the trading zone and winning at win-win negotiation. New York: PublicAffairs. ISBN 9781610394253. OCLC 868147520. Salacuse, Jeswald W. (2013). Negotiating life: secrets for everyday diplomacy and deal making. New York: Palgrave Macmillan. ISBN 9781137034762. OCLC 830837538.
BATNA was developed by negotiation researchers Roger Fisher and William Ury of the Harvard Program on Negotiation (PON), in their series of books on principled negotiation that started with Getting to YES (1981), equivalent to the game theory concept of a disagreement point from bargaining problems pioneered by Nobel Laureate John Forbes Nash decades earlier.
However, each prefers that the agreement favor their interests. Examples of such situations include the bargaining involved in a labor union and the directors of a company negotiating wage increases, the dispute between two communities about the distribution of a common territory, or the conditions under which two countries agree on nuclear ...
For example, Paul is selling his car and refuses to sell it for less than $5,000 (his worst case price). Sarah is interested and negotiates with Paul. If she offers him anything higher than $5,000 there is a positive bargaining zone, if she is unwilling to pay more than $4,500 there is a negative bargaining zone.
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The lead constitutional negotiators, Cyril Ramaphosa and Roelf Meyer, later stated in an interview that the cooperative interest-based negotiation process taught by Fisher and his team was the approach that they, their principals, and their constituencies used to hammer out the new constitution and democratic elections processes.