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Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin . Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
In 1985 Jockey International president Howard Cooley stated that women often shop more than men do, and men request women to buy underwear for them. [32] According to multiple studies conducted c. 1985 , 60-80% of men's undergarments for sale had been purchased by women.
By the 1980s, men's fashion briefs became more popular in the United States; [3] in 1985 they made up 25% of the men's underwear market, while they had almost no share c. 1980. The Underoos and Funpals fashion brief brands for children were introduced around that time.
India Van de Velde N.V. 1919 Belgium China Vanity Fair: 1919 US US, Honduras Vassarette: 1958 US Vietnam Vedette Shapewear: 1983 US Unknown Victoria's Secret: 1977 US China Wacoal: 1946 Japan China What Katie Did: 1999 UK India Wolford: 1949 Austria Croatia Wonderbra: 1939 Canada Indonesia, China Yandy: 2007 US US, China Zimmerli of Switzerland ...
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Page Industries Limited is an Indian manufacturer and retailer of innerwear, loungewear and socks, headquartered in Bangalore. [4] It is the exclusive licensee of Jockey International in India, Sri Lanka, Nepal, Bangladesh, the United Arab Emirates, Oman, Qatar, Maldives and Bhutan. [5]
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