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In 2013, underwear maker Jockey International offered a new way to measure bra and cup size. It introduced a system with ten cup sizes per band size that are numbered and not lettered, designated as 1–36, 2–36 etc.
Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin . Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
In 1985 Jockey International president Howard Cooley stated that women often shop more than men do, and men request women to buy underwear for them. [32] According to multiple studies conducted c. 1985 , 60-80% of men's undergarments for sale had been purchased by women.
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
BS 3666:1982 Specification for size designation of women's wear BS 6185:1982 Specification for size designation of men's wear BS 3666:1982, the standard for women's clothing, is rarely followed by manufacturers as it defines sizes in terms of hip and bust measurements only within a limited range.
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