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Research on the effects of color on product preference and marketing show that product color could affect consumer preference and hence purchasing culture. This is mostly due to associative learning. Most results show that no specific color attracts all audiences, but that certain colors are deemed appropriate for certain products.
Some studies have found evidence of a bias to exaggerating negative emotions - a.k.a. a 'blue' retrospective - as well as positive ones. A 2016 study of 179 adults tracked their emotional state at regular intervals over 10 days, upon reflection after one day, and again after 1-2 months. It found that for both positive and negative emotions, str
Research on emotions reveals the strong presence of cross-cultural differences in emotional reactions and that emotional reactions are likely to be culture-specific. [138] In strategic settings, cross-cultural research on emotions is required for understanding the psychological situation of a given population or specific actors. This implies ...
Agents' emotions can have effects on four broad sets of factors: Emotions of other persons; Inferences of other persons; Behaviors of other persons; Interactions and relationships between the agent and other persons. Emotion may affect not only the person at whom it was directed, but also third parties who observe an agent's emotion.
Emotion classification, the means by which one may distinguish or contrast one emotion from another, is a contested issue in emotion research and in affective science. Researchers have approached the classification of emotions from one of two fundamental viewpoints: [citation needed] that emotions are discrete and fundamentally different constructs
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Thus, the emotional Stroop does not involve an effect of conflict between a word meaning and a color of text, but rather appears to capture attention and slow response time due to the emotional relevance of the word for the individual. Both the standard Stroop effect and the emotional Stoop task have high test-retest reliability. [7] [8]
The PANAS for Children (PANAS-C) was developed in an attempt to differentiate the affective expressions of anxiety and depression in children. The tripartite model on which this measure is based suggests that high levels of negative affect is present in those with anxiety and depression, but high levels of positive affect is not shared between the two.