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Pete Townshend of The Who with lace sewn into his clothing, 1967. By 1968, the space age mod fashions had been gradually replaced by Victorian, Edwardian and Belle Époque influenced style, with men wearing double-breasted suits of crushed velvet or striped patterns, brocade waistcoats and shirts with frilled collars. Their hair worn below the ...
Two mid-1960s mods on a customised Lambretta scooter. Mod, from the word modernist, is a subculture that began in late 1950s London and spread throughout Great Britain, eventually influencing fashions and trends in other countries. [1]
The mod subculture was influential upon the peacock revolution. In the 1950s and early 1960s, the dominant style of menswear was business suits in dark and neutral colours, polo shirts and jumpers, with bright colours only been present occasionally, with patterned shirts like Hawaiian, plaid or striped.
The jacket was first marketed as the Nehru jacket in Europe and America in the mid-1960s. It was briefly popular there in the late 1960s and early 1970s, its popularity spurred by the aspirational class' growing awareness of foreign cultures, by the minimalism of the Mod lifestyle and, in particular, by Sammy Davis Jr. [3] and the Beatles.
The slim-fitting mohair and sharkskin suits developed in London and Milan during the 1960s were widely imitated by the mod subculture, and underwent a large scale revival during the late 2000s to mid 2010s due to their association with James Bond and Don Draper from Mad Men.
Leading European men began wearing well-cut, tailored suits recognizable today. The simplicity of the new clothes and their somber colors contrasted strongly with the extravagant, foppish styles just before. Brummell's influence introduced the modern era of men's clothing which now includes the modern suit jacket, full-length pants, and necktie ...
Men's swimwear was also going through a metamorphosis; swim suits started to feature more tank tops and even shorter shorts. Fast-forward ten years and the 1930s were embracing a lot more skin.
The mod subculture was centred on fashion and music, and many mods wore parkas and rode scooters. Mods wore suits and other cleancut outfits, and listened to music genres such as modern jazz, soul, Motown, ska and British blues-rooted bands like the Yardbirds, the Small Faces, and later the Who and the Jam.