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Saucony's shoe boxes once had the phrase "sock a knee" printed on them, which represents the correct pronunciation of the company's name. [1] The Saucony brand logo represents the Saucony Creek's constant flow, and the boulders lining its creek bed. The company is a popular racing shoe producer, making track spikes and cross country racing flats.
Wolverine Boston Group whose brands include Keds, Saucony, Sperry Top-Sider, the Stride Rite licensed business and the kids footwear businesses of Cat, Hush Puppies, Keds, Merrell, Saucony and Sperry; The company acquired British athleisure retailer Sweaty Betty in 2021 [18] and divested its Keds and Sperry brands in 2023–24. [19] [20]
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In 2019, the company held 40% of the running shoe market in Switzerland and 10% in Germany. [2] As of 2020, On products were sold in 6,000 retailers in 55 countries; the United States was its biggest single market, where it accounted for 6.6% of the performance running shoe category in the United States. [ 3 ]
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