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2. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

3. Unique selling proposition - Wikipedia

   en.wikipedia.org/wiki/Unique_selling_proposition

   In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values). [1]

4. Advertising - Wikipedia

   en.wikipedia.org/wiki/Advertising

   Different colors play major roles when it comes to marketing strategies, for example, seeing the blue can promote a sense of calmness and gives a sense of security which is why many social networks such as Facebook use blue in their logos. Google AdSense is an example of niche marketing. Google calculates the primary purpose of a website and ...

5. Advertising campaign - Wikipedia

   en.wikipedia.org/wiki/Advertising_campaign

   Next Levinson (1989) suggests writing a descriptive summary on the target market or consumers. The fourth element is to establish a statement that itemizes the marketing tools and methods planning to be used in the strategy (for example, radio advertising during 6.30am – 9am on weekday mornings or window displays that are regularly updated).

6. Non-price competition - Wikipedia

   en.wikipedia.org/wiki/Non-price_competition

   This strategy includes all aspects of non-price strategies to continuously capture market attention. Advertising is divided into two categories: Informative: This form of advertising includes informing consumers about product features, details descriptions. Persuasive: This form of advertising engages with the consumers on an emotional level.

7. Advertising management - Wikipedia

   en.wikipedia.org/wiki/Advertising_management

   Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...