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Over 60% of Amazon sales come from independent, small and medium-sized business sellers, with U.S.-based sellers averaging over $250,000 in annual sales in 2023.
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Amazon charges its third-party merchants a referral fee for each sale which is a percentage of the sales price. Additionally fulfillment by Amazon (FBA) fees, referral fees, subscription fee and storage fees. and also the advertising on Amazon which is optional. As of 2020, third-party sales on Amazon accounted for 54% of paid units. [2]
The AmazonBasics brand was introduced in 2009, and now features hundreds of product lines, including smartphone cases, computer mice, batteries, dumbbells, and dog crates. Amazon owned 34 private-label brands as of 2019. These brands account for 0.15% of Amazon's global sales, whereas the average for other large retailers is 18%. [82]
In 2008 the state of New York passed a law asserting sales tax jurisdiction over Amazon.com sales to New York residents. New York was aware of Amazon affiliates operating within the state. In Quill Corp. v. North Dakota, the US Supreme Court ruled that the presence of independent sales representatives may allow a state to require sales tax ...
Amazon's online stores plus third-party sales together make up its e-commerce segment. That segment accounted for $89.3 billion, or 62% of the breathtaking $143.3 billion in total sales in 2024's ...