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The Swoosh was officially trademarked on June 18, 1971 and in June 1972, at the U.S. Track and Field Olympic Trials in Eugene, Oregon, Nike's first official track shoe, the Nike Cortez, was released to the athletes sporting the new Swoosh. [9] [5]
The Nike Cortez is the first track shoe released by Nike in 1972, and is therefore thought to be a significant aspect to the success of the company. The Nike Cortez was first designed by Nike co-founder Bill Bowerman, [2] aiming to produce a comfortable and durable running shoe for distance training and road running.
The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. [1] In its first year in business, BRS sold 1,300 pairs of Japanese running shoes grossing $8,000. [citation needed] By 1965, sales had reached $20,000.
Athletes wearing Nike shoes took 21 of 33 podium spots - about 64% - in Tokyo's individual track events, including hurdles, steeplechase, and the marathon. It's evidence that the company's "super ...
After the success of the shoes, Abloh and Nike decided to end the collaboration in December 2018. [18] The shoes were reviewed by many, and were claimed to be the "Collaboration of the decade". [4] The shoes have been resold for higher amounts than the original prices, with the Air Jordan 1 being sold for more than ten times the original price.
William Jay Bowerman (February 19, 1911 – December 24, 1999) was an American track and field coach and co-founder of Nike, Inc. [1] Over his career, he trained 31 Olympic athletes, 51 All-Americans, 12 American record-holders, 22 NCAA champions and 16 sub-4 minute milers.