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Hot Wheels is an American media franchise and brand of scale model cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968. [2] It was the primary competitor of Matchbox until Mattel bought Matchbox owner Tyco Toys in 1997.
Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. [15] [16] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders ...
[1] The company is described by Ferencz as the "first and only fully-dedicated, professional game publishing company on Roblox" [7] and has recruited veteran Roblox developers. [5] In November 2020, Gamefam, with the partnership of Mattel, released Hot Wheels Open World on Roblox, which is a Hot Wheels-themed open world racing game. [8] [9]
A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
Jack Odell went on to form a new company, Lledo, where he produced models similar to early Matchbox Models of Yesteryear. Since 1996 the Matchbox brand has been owned by Mattel, creators of Hot Wheels. Some of the tools and dies created in the Lesney era were still used in the Matchbox line of 2007.
My little girl, Catie, asks for Hot Wheels cars and baseball gear. And a few Halloweens ago, Catie chose an 'army man' costume." "My only goal is to make my kids happy, no matter what toys or ...
Isadore Elliot Handler (April 9, 1916 – July 21, 2011) was an American inventor, business magnate, and the co-founder of Mattel.With his wife, Ruth Handler, he developed some of the biggest-selling toys in American history, including Barbie, Chatty Cathy, Creepy Crawlers, and Hot Wheels.
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