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  2. Primer (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Primer_(cosmetics)

    Eyelid or eye shadow primers are similar, but made specifically for use near the eyes. An eyelid primer may help even the color of the lid and upper eye area, may reduce oiliness, may add shimmer, or inversely may mattify. Eye primers aid in the smooth application of eye shadow, prevent it from accumulating in eyelid creases, and improve its ...

  3. NYX Professional Makeup - Wikipedia

    en.wikipedia.org/wiki/NYX_Professional_Makeup

    NYX DARIEN (/ n ɪ k s /) is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night. [1] NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand, [2] and they offer a wide range of vegan ...

  4. List of cosmetic ingredients - Wikipedia

    en.wikipedia.org/wiki/List_of_cosmetic_ingredients

    denatured alcohol: ethanol made unsuitable for drinking, often via addition of denatonium.: solvent, carrier, astringent alkyl benzoate C12 - C15 : benzoic acid ester, C 6 H 5 COO(CH

  5. Oshiroi - Wikipedia

    en.wikipedia.org/wiki/Oshiroi

    Oshiroi is traditionally applied over a base of two types of wax used as a primer: ishineri (石練) is applied to the eyebrows, whereas bintsuke (facial wax) is applied to cover the rest of the face and the neck.

  6. ColourPop Cosmetics - Wikipedia

    en.wikipedia.org/wiki/ColourPop_Cosmetics

    ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California.The company was founded in 2014 by siblings Laura and John Nelson.

  7. Toni Ko - Wikipedia

    en.wikipedia.org/wiki/Toni_Ko

    Toni Ko (born 1973) [5] is a Korean-American businesswoman and founder of NYX Cosmetics.She currently works in Los Angeles. [2] She founded her company in 1999 and expanded it until she sold it to L’Oréal in 2014 for $500 million. [6]

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