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In 1988, Evans became the market leader in womenswear above a UK size 14. In 1994, the first Evans brochure featured in Good Housekeeping and Prima magazines, consisting of just 12 pages. In 1997, Evans launched SeVen, a more fashion-led label for the younger customers and also became the first Arcadia brand to start selling online.
The large-size fashion revolution of 1977–1998 in the US began after the Fashion Group of NYC released a study predicting the demise of the Baby Boomer Junior Market, as the Boomers were coming of age. Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades ...
In 1971 the Group acquired Evans, a major operator in the field of fashionable clothing for women wearing larger-sized clothes. [ 8 ] In the 1970s, and as a complement to the suit business, the Group began to develop itself significantly in mainstream clothing retailing by starting to target chains to precisely defined markets - for example, it ...
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Columbia College Chicago fashion studies assistant professor Lauren Downing Peters told CNN in August that 67% of women in the United States are considered plus-size. And that plus-size majority ...
As the fashion world began to experience technological modernization, along with a widespread support from mainstream consumers, the industry felt the need to appeal to different types of audiences. Some of the women's fashion trends included neon and pastel colors, legging and exercise wear, the hippie look, and a hip-hop style. [20]
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