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  2. Origins (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Origins_(cosmetics)

    Origins Natural Resources, Inc., trading as Origins, is an American cosmetics brand founded in 1990 by Leonard Lauder, son of Estée Lauder. It is one of the original brands of The Estée Lauder Companies .

  3. Foundation (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Foundation_(cosmetics)

    Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .

  4. History of cosmetics - Wikipedia

    en.wikipedia.org/wiki/History_of_cosmetics

    Helena Rubinstein was Bara's makeup artist; she created mascara for the actress, relying on her experiments with kohl. [42] Others who saw the opportunity for the mass-market of cosmetics during this time were Max Factor Sr. and Elizabeth Arden. Many of the present day makeup manufacturers were established during the 1920s and 1930s.

  5. The Best Foundations For Mature Skin, According To Makeup Artists

    www.aol.com/best-foundations-mature-skin...

    Yummy Skin Blurring Balm Powder. Our editors are big fans of Danessa Myricks Beauty products. In fact, the brand's eyeliner won a 2024 Beauty Award.Green says their cream foundation is worth a ...

  6. The Estée Lauder Companies - Wikipedia

    en.wikipedia.org/wiki/The_Estée_Lauder_Companies

    The Estée Lauder Companies Inc. (/ ˈ ɛ s t eɪ ˈ l ɔː d ər / EST-ay LAW-dər; stylized as ESTĒE LAUDER) is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City.

  7. As retailers drop DEI programs, Black founders could face ...

    www.aol.com/retailers-drop-dei-programs-black...

    Tarang Amin, CEO of popular Gen Z makeup brand E.l.f. Beauty, called the company’s diversity “a key competitive advantage in terms of our results” in an interview with CNN earlier this month ...