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Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release.
Fenty Beauty revolutionized the cosmetics industry when it launched in 2017 with a wide range of shades. Many beauty brands offer a limited number of tones for darker skin, but Fenty set itself ...
Serums are light, easily absorbed liquids that one spreads on their skin. The main purpose of the product is to be applied before moisturizer, and the serum provides a high concentration of any specific ingredient on the face. The benefits of serum are skin firmness, smoothness of the face, and reducing the fine lines and wrinkles on ones face.
The collection includes three clean beauty products: the Total Cleans’r, the Fat Water Pore-Refining Toner Serum and the Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen.
The Fenty Beauty universe is expanding once again. Rihanna's best-selling perfume, Fenty Eau de Parfum, is coming soon in a scented body cream format. Rihanna’s Fenty Perfume Is Now a Scented ...
Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
After the release of their concealer line, named Skin Concealer, Kylie Cosmetics received negative feedback from Internet users who claimed the company was copying Rihanna’s makeup line, Fenty Beauty. Though the intention of the makeup line was to remain inclusive, it was assumed by some that Jenner was profiting from diversity by including ...
The launch of Fenty Beauty by Rihanna in 2017, with 40 foundation shades, revolutionized the industry in what has been dubbed the “Fenty effect,” and brands now compete to show greater skin ...