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Grid girls at the 2009 Turkish Grand Prix Formula One event. The motorsports scene often uses promo models as part of a pit crew in certain kinds of motor racing. The first usage of promotional models in motor races was during the late 1960s. It was then that the term race queen was coined. Prior to that, women in motor races were mostly wives ...
A promotional model is a type of a spokesmodel, trade show model and convention model. These models carry out functions beyond representation of the company in a positive light. The main difference between a brand ambassador and a promotional model is in the way they represent the product/service.
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A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by interacting in person with potential consumers. The vast majority of promotional models tend to be attractive in physical appearance. They serve to provide information about the product or service and make it appealing to consumers.
Examples include Christie Brinkley's work with her partner and later husband Billy Joel, Lysette Anthony's work with Bryan Adams during his Reckless era, Tawny Kitaen's work with Whitesnake in the late 1980s, Linda Evangelista's couple of videos with George Michael in the early 1990s, Stephanie Seymour's videos with Guns 'N Roses during their ...
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