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  2. Snapforce CRM - Wikipedia

    en.wikipedia.org/wiki/Snapforce_CRM

    Snapforce CRM is a comprehensive customer relationship management (CRM) SaaS application, developed by Snapforce.com. Primary use case is customer management and sales automation, although it can also be configured with telephony support.

  3. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.

  4. Act-On - Wikipedia

    en.wikipedia.org/wiki/Act-On

    The "Quick Start" guide in Act-On's online user interface. Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation.Its software products are for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics.

  5. Marketing automation - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation

    Marketing automation tracks top-of-funnel activities to drive prospects to sales. This is contrasted with CRM, which manages information about the prospect and their position in the sales cycle. [3] The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.

  6. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales. Some CRM software is available as a software as a service (SaaS), delivered via the internet and accessed via a web browser instead of being installed on a local computer. Businesses using the software do not ...

  7. Siebel Systems - Wikipedia

    en.wikipedia.org/wiki/Siebel_Systems

    At first known mainly for its sales force automation products, [1] the company expanded into the broader CRM market. [2] By the late 1990s, Siebel Systems was the dominant CRM vendor, peaking at 45% market share in 2002. [3] On September 12, 2005, Oracle Corporation announced it had agreed to buy Siebel Systems for $5.8 billion.

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