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  2. Almay - Wikipedia

    en.wikipedia.org/wiki/Almay

    In 2017, Almay hired a new spokesperson, the half-Black/half-Jewish comedienne and producer Rashida Jones. [8] The brand's Marketing Director Antoanette Bivona has admitted that "somewhere along the way, Almay lost its way, targeting a small range of skin tones. We need to reach a more diverse audience." [9]

  3. Kohl (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Kohl_(cosmetics)

    These banned products are different from lead-free cosmetics that use the term "kohl" only to describe its shade or color, rather than its actual ingredients. Some modern eye cosmetics are marketed as "kohl", but are prepared differently and in accordance with relevant health standards.

  4. Concealer - Wikipedia

    en.wikipedia.org/wiki/Concealer

    [4] Cream concealer – Available in a small pot or palette, leaves a satin or cream finish on skin. Has a thick texture with opaque pigment. [3] This type of concealer is similar to the stick concealer because it offers heavy coverage. However, you need to apply it with a brush because it can look heavy due to the intense pigmentation. [4]

  5. Tarte Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Tarte_Cosmetics

    [1] [2] [3] It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine. [4] Also in 2000, Tarte Cosmetics debuted its first order at Henri Bendel. In 2003, Tarte products were being stocked by Sephora and in 2005 at QVC.

  6. List of colors by shade - Wikipedia

    en.wikipedia.org/wiki/List_of_colors_by_shade

    1.4 Cyan. 1.5 Gray. 1.6 Green. 1.7 Magenta. 1.8 Orange. 1.9 Pink. 1.10 Purple and Violet. ... Black is the darkest shade, and the result of the absence or complete ...

  7. Tint, shade and tone - Wikipedia

    en.wikipedia.org/wiki/Tint,_shade_and_tone

    In color theory, a tint is a mixture of a color with white, which increases lightness, while a shade is a mixture with black, which increases darkness. Both processes affect the resulting color mixture's relative saturation. A tone is produced either by mixing a color with gray, or by both tinting and shading. [1]