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Ivory (French: Savon d'Ivoire) is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.
Originally, the bar soap floated like Procter & Gamble's Ivory bar soap. By the turn of the 20th century, Palmolive bar soap was the world's best-selling soap. Current Palmolive brand products include dishwashing liquid as well as personal care products such as shampoo, hair conditioner, body wash, bar soap and liquid hand-wash.
Fresco bar soap; Ivory bar [10] Native deodorants, shampoos, body wash, skin care and hair care products [11] Old Spice deodorants, anti perspirants, body wash, bar soap, aftershave, skin care and hair care products; Secret antiperspirants and deodorants; Olay body washes, beauty bar soap, lotions, face creams.
A bar of carbolic soap A puck of shaving soap in a ceramic bowl In chemistry , a soap is a salt of a fatty acid . [ 2 ] Household uses for soaps include washing , bathing , and other types of housekeeping , where soaps act as surfactants , emulsifying oils to enable them to be carried away by water.
Bernays worked with Procter & Gamble for Ivory-brand bar soap. The campaign successfully convinced people that Ivory soap was medically superior to other soaps. He also promoted soap through sculpting contests and floating contests because the soap floated better than its competitors'.
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