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Ivory (French: Savon d'Ivoire) is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.
A bar of carbolic soap A puck of shaving soap in a ceramic bowl In chemistry , a soap is a salt of a fatty acid . [ 2 ] Household uses for soaps include washing , bathing , and other types of housekeeping , where soaps act as surfactants , emulsifying oils to enable them to be carried away by water.
Originally, the bar soap floated like Procter & Gamble's Ivory bar soap. By the turn of the 20th century, Palmolive bar soap was the world's best-selling soap. Current Palmolive brand products include dishwashing liquid as well as personal care products such as shampoo, hair conditioner, body wash, bar soap and liquid hand-wash.
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The synthetic detergent ingredient prevented the deposition of soap scum in the presence of hard water. Marbled in appearance, Zest came in two variants: Aqua and the yellow, lemon-scented Citrus. By the mid-1960s, the bar no longer had a marbled appearance. In 1977, Procter & Gamble launched Zest in France, followed by Italy and the UK in 1982.
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