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Flat design is a style of interface design emphasizing minimalist use of simple elements, typography, and flat colors. [1] Designers may prefer flat design because it allows interface designs to be more streamlined and efficient. It is easier to quickly convey information while still looking visually appealing and approachable.
A recognizable feature of the Swiss style was the use of simple fonts – that is, sans-serif fonts. Simple fonts were used as a minimalist component and formed an alternative to the old serifs antiqua common in 19th-century printing. Simple fonts made it possible to create a new style that was considered not only practical, but also modern.
In visual arts, music and other media, minimalism is an art movement that began in the post-war era in Western art. The movement is often interpreted as a reaction to abstract expressionism and modernism; it anticipated contemporary post-minimal art practices, which extend or reflect on minimalism's original objectives. [1]
Keller's work uses simple geometric forms, vibrant colors and evocative imagery to further elucidate the meaning behind each design. Other early pioneers include Théo Ballmer and Max Bill. The 1950s saw the distillation of International Typographic Style elements into sans-serif font families such as Univers.
Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen.
Use the editor menu to change your font, font color, add hyperlinks, images and more. 1. Launch AOL Desktop Gold. 2. Sign on with your username and password. 3. Click the Write icon at the top of the window. 4. Click a button or its drop-down arrow (from left to right): • Select a font. • Change font size. • Bold font. • Italicize font.
Tony Smith, Free Ride, 1962, 6'8 × 6'8 × 6'8, Museum of Modern Art (New York City). Minimalism describes movements in various forms of art and design, especially visual art and music, where the work is set out to expose the essence, essentials or identity of a subject through eliminating all non-essential forms, features or concepts.
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