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Insomnia Cookies is a chain of bakeries primarily in the United States that specializes in delivering warm cookies, baked goods, and ice cream. [ 1 ] [ 2 ] Based in New York and Philadelphia, it was started in 2003 by Jared Barnett and Seth Berkowitz, both students at the University of Pennsylvania . [ 3 ]
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In addition to the chain's signature calzone entrees, the restaurants also sell chicken wings, tater tots, bread sticks, fresh-baked cookies, dessert calzones, and pints of Ben & Jerry's ice cream. [13] The chain uses advertising messages directed to late-night, college-age customers. [14] Some stores have offered "420" specials in April.
Insomnia’s new bakery marks the 304th location for the chain, which describes itself in a press release as a “beloved cult brand known for serving warm cookies all day and late into the night.”
Berger Cookies are now made in a factory in the Cherry Hill neighborhood of Baltimore. As of 2013, four employees dipped a total of around 36,000 cookies daily. [10] The original recipe that was created by Henry Berger in 1835 is still in use. [8]
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