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Thick, unblended foundation on skin. Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.
Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
Max Factor demonstrating his beauty micrometer device in 1935. The beauty micrometer , also known as the beauty calibrator , was a device designed in the early 1930s to help in the identification of the areas of a person's face which need to have their appearance reduced or enhanced by make-up .
Max Factor Sr. (September 15, 1877 – August 30, 1938), [2] [3] born Maksymilian Faktorowicz, was a Polish-American [1] businessman, beautician, entrepreneur and inventor.As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb.
The Second World War brought about the closure of Max Factor's London salon and Gardiner was conscripted to work in industry. [7] She completed a 16-week crash course in mathematics, trigonometry and welding, [ 4 ] becoming an aero-engine inspector who was trained to check 26,000 different engine components in a repair depot for seven days a week.
The New Nakeds collection was notable because it was the first time a major cosmetics company launched a collection with shades that were suitable for all races of women, and thus became highly popular.
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