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Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England. Founded in Sydney , Australia in 1914 by Alexander MacRae , a Scottish emigrant, the company is now a subsidiary of the British Pentland Group .
After decades of banishment from mainstream wardrobes, one of fashion’s most divisive garments – the men’s swimming brief – is making a tentative return.
High-technology swimwear is designed to reduce drag and improve swimming performance. [6] Speedo claims that their LZR Racer reduced drag or water resistance by 38% compared to a traditional Lycra practice swim suit. [1] This high-technology swimwear is designed to minimize drag while maximizing support to muscles. [1]
The LZR Racer (pronounced as "Laser Racer") is a line of competition swimsuits manufactured by Speedo using a high-technology swimwear fabric composed of woven elastane-nylon and polyurethane. The swimsuits are available in a full-body length; they compress the body and trap air for buoyancy .
Wachner's intention was to transform Speedo from swimwear label to retail concept. [26] Authentic fitness went public in June 1992 and opened its first Speedo Authentic retail store five months later [ 26 ] In 1993, Authentic Fitness had a licensing deal with Oscar de la Renta, Ltd. and had acquired swimwear labels Cole, Catalina, and Anne Cole ...
Most competitive swimwear brands such as the Speedo LZR Racer line, Tyr Sport, Inc. and Arena Powerskin line produce suits of this type. As with most technologically advanced fabric swimwear, kneeskin suits are only commonly used at highly competitive levels of the swimming sport and are known to sell for prices in excess of US$200. [22]
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