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A beauty YouTuber is an individual who creates content for YouTube, publishing videos in the realm of cosmetics, fashion, hairstyling, and nail art. [1] [2] In 2016, there were more than 5.3 million beauty videos on YouTube, with 86% of the top 200 beauty videos created by individual beauty vloggers, as opposed to marketers using the platform to promote cosmetic brands.
She then began searching YouTube for tutorials to recreate the look and was inspired to begin creating her own. [10] [11] After uploading videos for about two years, she enrolled in makeup coursework at B Academy in Amsterdam. She then signed to Colourfool Agency in 2011, and began working as a professional makeup artist. [10]
Mykie started her YouTube channel Glam&Gore in 2014, uploading her first video on April 15, 2014. Between freelance jobs, she posted her makeup and makeup tutorials online to build up a portfolio, through doing this she grew an audience, with 700,000 subscribers in the first year and a half.
Goss began publishing videos on YouTube under the username Gossmakeupartist in 2009. [10] Unlike makeup tutorials commonly found on YouTube, Goss' videos incorporate other features such as instructing viewers in different ways of makeup application for the corresponding face shapes aiming to provide a user-friendly approach to makeup. [11]
Luke's video tutorials showed viewers how to apply make-up to recreate various looks, including some that were inspired by celebrities such as Avril Lavigne, Jennifer Lopez, Miley Cyrus, Amy Lee, Leona Lewis, and more. [4] Her YouTube channel, Panacea81, has had 135 million views and over 500,000 subscribers since her first upload on 22 July ...
According to Newsweek, she is "widely considered to be a progenitor of YouTube’s beauty scene" and "the mother of the YouTube beauty community." [9] She reached the one-million subscriber milestone in early 2016. [10] Westbrook primarily focuses on makeup and beauty reviews, tips, and tutorials. [11]