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Visual encoding is the process of converting images and visual sensory information to memory stored in the brain. This means that people can convert the new information that they stored into mental pictures (Harrison, C., Semin, A.,(2009). Psychology.
Visual memory describes the relationship between perceptual processing and the encoding, storage and retrieval of the resulting neural representations. Visual memory occurs over a broad time range spanning from eye movements to years in order to visually navigate to a previously visited location. [ 1 ]
Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
Encoding is to sample and represent visual inputs (e.g., to represent visual inputs as neural activities in the retina). Selection, or attentional selection, is to select a tiny fraction of input information for further processing, e.g., by shifting gaze to an object or visual location to better process the visual signals at that location ...
For example, say a person has stored the stimulus concept "dog" as both the word 'dog' and as the image (appearance, sound, smell, and other sensory information) of a dog. When asked to recall the stimulus, the person can retrieve either the word or the image individually, or both simultaneously.
For example, after relating the story of how Simonides relied on remembered seating arrangements to call to mind the faces of recently deceased guests, Stephen M. Kosslyn remarks "[t]his insight led to the development of a technique the Greeks called the method of loci, which is a systematic way of improving one's memory by using imagery."
In psychology, contextual cueing refers to a form of visual search facilitation which describe targets appearing in repeated configurations are detected more quickly. The contextual cueing effect is a learning phenomenon where repeated exposure to a specific arrangement of target and distractor items leads to progressively more efficient search.
Visual object recognition refers to the ability to identify the objects in view based on visual input. One important signature of visual object recognition is "object invariance", or the ability to identify objects across changes in the detailed context in which objects are viewed, including changes in illumination, object pose, and background context.