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2. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Search engine marketing, or SEM, is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query. [25]: 117 Search engines often employ visual cues to differentiate sponsored results from organic results. Search ...

3. Google Shopping - Wikipedia

   en.wikipedia.org/wiki/Google_Shopping

   Google Shopping, [2] formerly Google Product Search, Google Products and Froogle, is a Google service created by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors.

4. Targeted advertising - Wikipedia

   en.wikipedia.org/wiki/Targeted_advertising

   For example, if the user types promotional pens into a search engine such as Google, ads for promotional pens will appear at the top of the page above the organic listings. These ads will be geo-targeted to the area of the user's IP address, showing the product or service in the local area or surrounding regions.

5. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engines were not important to some industries in the past, but over the past years the use of search engines for accessing information has become vital to increase business opportunities. [34] The use of SEM strategic tools for businesses such as tourism can attract potential consumers to view their products, but it could also pose ...

6. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.

7. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google's text advertisements mimic what the average search result looks like on Google. [18] Offering text-only search ads initially, Google unveiled "Showcase Shopping" ads in 2016. With this format, retailers can choose to have a series of product images that appear in search results related to various search queries and keywords. [19]