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The original Littlewoods brand was a shopping catalogue and retail business headquartered in Liverpool, and was bought by the Barclay brothers in 2002. [1] In 2009, Littlewoods Direct was rebranded as Very.co.uk, shifting its focus to online retailing and a younger market. [2] [3] The website launched officially in July 2009.
Crowds gather for the opening of a new Littlewoods Store at Oswestry, 1950 The Littlewoods Building in Liverpool, former headquarters of Littlewoods A former Littlewoods branch in Chesterfield. Littlewoods was a retail and football betting company founded in Liverpool, England, by John Moores in 1923. [1]
With the demise of the Woolworths Group in January 2009, [16] Shop Direct purchased rights to children's clothing brand Ladybird along with the Woolworths trade name from the administrators. [17] [18] The takeover of the Woolworths brand by Shop Direct was announced on 2 February 2009, [19] and the new online retailer began trading on 25 June ...
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The website launched in the 1990s and in 2005, the physical stores were sold, leaving Littlewoods as a pure play online retailer. In 2010 a mobile enabled version of the site was launched, upgrading to include video and images in 2011. [2] In the first quarter of 2013/14, mobile sales accounted for over a third of total online sales. [3]
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