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  2. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends. To achieve the best SEO results, it is important to optimize a website's content as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have ...

  3. Online video analytics - Wikipedia

    en.wikipedia.org/wiki/Online_video_analytics

    Visual analysis tools integrated into online video platforms are designed to transform multiple viewing experiences into a graphic form, in order to understand the audience and optimizing video content performance. A graphical summary that helps to figure out how viewers are engaged with a specific video is called a Video Heatmap.

  4. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]

  5. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential.

  6. Search analytics - Wikipedia

    en.wikipedia.org/wiki/Search_analytics

    Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).

  7. YouTube unveils a slew of new AI-powered tools for creators

    www.aol.com/youtube-unveils-slew-ai-powered...

    YouTube on Thursday unveiled a slew of new artificial intelligence-powered tools to help creators produce videos and reach a wider audience on the platform, as companies race to incorporate buzzy ...

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