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Xerox is a case study on how strategic frames can blind the management from changes in the market environment. In the 1970s, Xerox's management analysed the market and singled out IBM and Kodak as their main competitors. This mind-set helped Xerox defend its market share.
This decision can lead to either success - as it was the case for Coca-Cola when introducing a new line of drinks - or failure, as it was the case for Kodak who went from commanding 85% of camera sales in the U.S., according to a 2005 case study for Harvard Business School, to entering Chapter 11 bankruptcy and being delisted from the New York ...
Eastman Kodak Co. v. Image Technical Servs., Inc., 504 U.S. 451 (1992), is a 1992 Supreme Court decision in which the Court held that even though an equipment manufacturer lacked significant market power in the primary market for its equipment—copier-duplicators and other imaging equipment—nonetheless, it could have sufficient market power in the secondary aftermarket for repair parts to ...
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Changing Focus: Kodak and the Battle to Save a Great American Company is a book about the corporate history and future of the Kodak corporation. In particular, it discusses Kodak's efforts to maintain and diversity its photography businesses in the face of challenges from digital photography, and the mixed results of these efforts.
The company later performed a study for NASA on the astronomical uses of the equipment developed for MOL. [80] Kodak doubled its number of employees worldwide between 1936 and 1966. The majority remained employed in Rochester, where it was the employer of choice for most.
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Kodak Alaris is a British-based company currently comprising two divisions: Alaris, hardware and software for digital imaging and information management; and Kodak Moments, retail photo printing kiosks and sales and marketing of traditional photographic film. The company is headquartered in Hemel Hempstead, Hertfordshire.