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Red Lobster is in trouble. Its solution: all-you-can-eat lobster, just months after an endless shrimp promotion led to deep losses that the company is still trying to dig out of.
According to Tibus’s court filing, his predecessor Paul Kenny had cost the company $11m when he decided to make the all-you-can-eat shrimp offer available all the time, instead of just once a week.
Last year, the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. Adamolekun has said the addition cost the company, which has ...
Red Lobster’s new 35-year-old CEO is opening up about the restaurant chain’s all-you-can-eat shrimp fiasco which helped cost the business millions after it became all too popular with customers.
The all-you-can-eat shrimp deal alone didn’t doom Red Lobster, but boy did it do some damage at a time when the chain was already buckling. The promotion had historically been a limited time ...
Last summer, Red Lobster made $20 endless shrimp a permanent menu item. ... Then came the all-you-can-eat shrimp mishap last year. “We were expecting an increase of 20% in customer traffic, but ...