Search results
Results From The WOW.Com Content Network
Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.
Positive marketing ethics. Normative marketing ethics. Positive marketing ethics looks at the statement "what is" when it comes to examining marketing practices, an example would be to research fraudulent advertising and keep a record of the violations. Normative marketing ethics looks at theories that dictate how moral marketing should take place.
This is a list of peer-reviewed, academic journals in the field of ethics. Note : there are many important academic magazines that are not true peer-reviewed journals. They are not listed here.
The Journal of Advertising is published fives times per year and is a peer-reviewed academic journal covering advertising theories and their relationship with practice. It is owned by the American Academy of Advertising [ 1 ] and published on their behalf by Routledge Taylor & Francis.
Business Ethics Quarterly is a peer-reviewed academic journal that publishes theoretical and empirical research relevant to all aspects of business ethics.It publishes articles and reviews on a broad range of topics, including the internal ethics of business organizations, the role of business organizations in larger social, political, and cultural frameworks, and the ethical quality of market ...
The journal's emphasis is on the "ethics" of business ethics, with the goal of promoting dialogue between diverse publics, both academic and civil society. The editors encourage a broad scope, and the JBE publishes original articles from a wide variety of methodological and disciplinary perspectives concerning ethical issues related to business ...
As the study and practice of marketing became more sophisticated and specialized, the AMA also provided new offerings with the launch of the Journal of Marketing Research (1964) and acquisitions of the Journal of Public Policy & Marketing from the University of Michigan in 1990, [5] and the Journal of International Marketing from Michigan State ...
The journal was established in 1981 by Robert Baum, Norman E. Bowie, and Deborah Johnson.The journal has published special issues in cooperation with professional organizations in several countries, including The Academy of Business in Society (EABIS), Australian Association for Professional and Applied Ethics, Canadian Society for the Study of Practical Ethics, the Markkula Center for Applied ...