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Crystal Light is an American brand of powdered and artificially sweetened beverage mixes produced by Kraft Heinz. It was introduced in 1982 to a test market and released to the public in April 1984. It was introduced in 1982 to a test market and released to the public in April 1984.
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Crystal Pepsi was launched in 1992 with a huge marketing campaign and to great success, capturing a 1% soft drink market share worth US$474 million in its first year. PepsiCo made some mistakes, and Coca-Cola launched Tab Clear as a deliberate " kamikaze " copy to sabotage Crystal Pepsi, so it was off the market in 1994.
Truvia (also shown as truvía) is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill.It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient. [1]
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Next week, Target kicks off a new three-day Early Black Friday Sale, running Nov. 7-9 (Thursday to Saturday), with "thousands of hot new deals, many up to 50% off," the company announced Wednesday.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
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