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Jul. 25—For the first time since its founding more than 50 years ago, Southwest Airlines will move from an open-boarding system to assigned seating. It was part of multiple new initiatives the ...
Southwest Airlines is revealing new details about its assigned seating initiative.. Following its July 2024 announcement that its open seating policy was ending, the Dallas-based airline is ...
Southwest Airlines is shifting to assigned seats for the first time in its history, a change that will allow the low-fare carrier to charge a premium for some of the seats on its planes.
Here’s how it works: Instead of being assigned a seat when they buy a ticket, Southwest customers check in exactly 24 hours before departure to secure their spots in boarding lines.
The airline said surveys showed that 80% of its customers — and 86% of “potential” customers — want an assigned seat. Jordan said open seating was the top reason that travelers cited for choosing another airline over Southwest. Some Southwest passengers reacted with sadness and disappointment to news that open seating is going away.
Assigned seating is just one is one several major operational changes in store. Southwest also plans to introduce premium seating options on all flights and introduce red-eye flights. A Southwest ...
It did not give details for when the premium seating with more legroom between seats would be available. In July, Southwest CEO Robert Jordan told investors that the company’s plan was to sell ...
In July, the carrier announced it expects to begin selling tickets with seat assignments in the second half of 2025, with the first flights featuring assigned seating scheduled for the first half ...