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The Volkswagen series of advertisements (which included the 1959 "Think Small" ad) were voted the No. 1 campaign of all time in Advertising Age ' s 1999 The Century of Advertising. [4] Following the success of "Think Small", the advertisement titled "Lemon" left a lasting legacy in America—use of the word "Lemon" to describe poor quality cars ...
The most popular variant of the Think Small advertisement features a bare background, with only the VW Beetle in view to shift the reader's focus to the vehicle immediately. Think Small was one of the most famous ads in the advertising campaign for the Volkswagen Beetle , art-directed by Helmut Krone .
Krone spent over 30 years at the advertising agency Doyle Dane Bernbach. He was the art director for the popular 1960s campaign for the Volkswagen Beetle , which featured a large unadorned photo of the car with the tiny word "Lemon" underneath it; the series of "When you're only No. 2, you try harder" advertisements for Avis , and the creation ...
[20] Management at Volkswagen of America was also described as having become Americanized [21] and having struggled with advertising for Westmoreland's main product, the Rabbit. In his 2002 book Getting the Bugs Out: the Rise, Fall, and Comeback of Volkswagen in America, David Kiley said that "the German character was fading into oblivion." [21]
A 1974 "Acapulco" Thing. The Volkswagen Type 181 is a two-wheel drive, four-door convertible, manufactured and marketed by Volkswagen from 1968 until 1983. Originally developed for the West German Army, the Type 181 also entered the civilian market as the Kurierwagen (“courier car”) in West Germany, the Trekker (RHD Type 182) in the United Kingdom, the Thing in the United States and Canada ...
Two of the biggest stories of this year’s Formula 1 season have revolved new manufacturers entering the world championship for the 2026 season. Audi announced its entry, partnering with Sauber ...
Changes is a British television advertisement launched in 1987 to promote the second-generation of the Volkswagen Golf. The 50-second ad was directed by David Bailey and stars the model Paula Hamilton as a woman throwing away some of her possessions. After discarding her wedding ring, pearl necklace, brooch and mink coat, she decides to keep ...
Brooke Shields recalls her Calvin Klein ads from the 1980s and reflects on the controversy surrounding the jeans ad campaign she starred in at 15 years old.