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While non-sports cards initially showcased such real world subjects as entertainers, animals, and famous places, their success expanded with the introduction of new concepts created specifically for the cards including the popular Wacky Packages product label parody sticker cards from the Topps company, issued in their original run in the late ...
G.I. Joe Action Cards (Hasbro/Milton Bradley, 1986) Hot Wheels Collector Cards (Comic Images, 1999) LOL Surprise (Panini, 2018) McDonald's Collectible Cards (Classic/McDonald's, 1996) Norfin Trolls (Collect-a-Card, 1993) Pepsi-Cola Premium Cards (Dart FlipCards, 1996) Santa Claus: A Nostalgic Art Collection (21st Century Archives, 1994)
Topps was the leader in the trading card industry from 1956 to 1980, not only in sports cards but in entertainment cards as well. Many of the top selling non-sports cards were produced by Topps, including Wacky Packages (1967, 1973–1977), Star Wars (beginning in 1977) [ 18 ] and Garbage Pail Kids (beginning in 1985). [ 19 ]
James Beckett was a statistics professor before launching Beckett Media. [3] In the 1970s, Beckett introduced some of the initial price guides for the baseball card industry, providing more detailed information on specific card prices compared to the newsletters that collectors were accustomed to. [4]
The cards included Mickey Mantle's first Topps card, the most valuable card of the modern era. No one at the time, of course, knew the collector's value the cards would one day attain. On August 28, 2022, the Mickey Mantle baseball card (Topps; #311; SGC MT 9.5) was sold for $12.600 million. [13]
Merlin grew very quickly to become a major player in the European market for collectable stickers and cards. It became public by 1993 as Merlin Publishing International PLC. By 1995, the company's progress was such that it won the prestigious Price Waterhouse/Independent on Sunday award for the fastest growing privately held British company. [1]