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In 2021, Justice began being sold exclusively at Walmart. Justice products are also available for purchase through Walmart online and the Justice brand digital store. [15] [16] They also made a deal with Nogin, who planned to re-transform Justice's e-commerce platform to reduce shipping costs and add AI-generated content to its website. [17]
Between December 2008 and June 2010, 26 of these stores closed and 560 others were re-branded as Justice. [citation needed] After being dormant for several years, the Limited Too IP and trademarks were acquired by Bluestar Alliance, LLC and revived as an online store with select clothing being sold at Amazon.com and other websites. [5]
In 2009, Ascena Retail Group expanded into the girls' clothing market by purchasing Tween Brands, the owner of the Justice chain of 891 stores. [8] Justice, which is aimed at girls between ages 7 and 14, is the successor of Limited Too, originally launched in 1987 by The Limited. Limited Too changed its name to Tween Brands in 2008, and the ...
Both stores catered to the tween crowd and sold colorful clothing and accessories covered in sparkles and sassy phrases. The main difference was that Justice was a tad more affordable.
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