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Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.
The first act is usually used for exposition, to establish the main characters, their relationships, and the world they live in.Later in the first act, a dynamic, on-screen incident occurs, known as the inciting incident, or catalyst, that confronts the main character (the protagonist), and whose attempts to deal with this incident lead to a second and more dramatic situation, known as the ...
The MIT Media Lab is a research laboratory at the Massachusetts Institute of Technology, growing out of MIT's Architecture Machine Group in the School of Architecture.Its research does not restrict to fixed academic disciplines, but draws from technology, media, science, art, and design. [3]