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  2. Flat design - Wikipedia

    en.wikipedia.org/wiki/Flat_design

    Flat design is a style of interface design emphasizing minimalist use of simple elements, typography, and flat colors. [1] Designers may prefer flat design because it allows interface designs to be more streamlined and efficient. It is easier to quickly convey information while still looking visually appealing and approachable.

  3. Apple Inc. design motifs - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc._design_motifs

    In 2001, Apple designs shifted away from multicolored translucency and began two new design branches. The professional motif appeared with the PowerBook G4, and featured industrial grade metal: first titanium, then aluminum. The minimalist consumer design debuted with the iBook G3, and featured glossy white coloring and opaque finishes. Both ...

  4. Noma Bar - Wikipedia

    en.wikipedia.org/wiki/Noma_Bar

    Noma Bar (Hebrew: נומה בר; born 1973) is a graphic designer, illustrator and artist, based in London. [1] Bar's work has been described as "deceptively simple", featuring flat colours, minimal detail and negative space to create images that often carry double meanings that are not immediately apparent.

  5. Paul Rand - Wikipedia

    en.wikipedia.org/wiki/Paul_Rand

    Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer.He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.

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  7. Logo - Wikipedia

    en.wikipedia.org/wiki/Logo

    Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.